You probably think you don't know what we do.  

It is a common lament for partners, parents, and friends of people who do marketing: they just don't understand or can't explain our work.  

This feeling about marketing prevails not because it is actually a strange, formless discipline, but because marketing is so fundamental to the lives of institutions that it feels kind of odd to try to explain what it is and why people do it.

Here is what Brooklyn Strategic means when we say we do marketing:

We help companies and organizations define their missions, and identify the people they need to reach.  Then, we reach those people with beautiful campaigns.

For BStrat, those beautiful campaigns are made of:

  1. A Marketing Plan. We facilitate creative working sessions: strategic retreats, best held outside your office. The end product: your new marketing plan, contained in a comprehensive document laying out a step-by-step plan we've developed together.

  2. Content. Video, scripts, podcasts, gorgeous images, print design, copy, long-form writing.

  3. Advertising. AdWords, digital display, print, outdoor, social media, native advertising.

  4. Websites. Timeline development, wireframes, design, development, launch strategy, ongoing support and monitoring.

  5. Accountability. Regular reporting on the value of the campaign, ongoing creative engagement.

I started Brooklyn Strategic one year ago, after two decades in digital communications.  In that year we have taken on some or all of these campaign components for organizations like The Energy Storage Association, Allergan, The Campaign for Black Male Achievement, The New York Academy of Sciences, and Deutsch Family Brands, to name just a few.

A few weeks ago, my colleague Patrick Fleury gave me the perfect hardbound notebook -- a monogrammed little number from Shinola (you should get one).  

I'll close with the sketch I made in that notebook today as I chatted with Patrick and prepped this post for you.

So my question now is this:  do you know what we do?  Comments welcome.

Thanks for your time, and welcome to Brooklyn Strategic.  Let's find your audience.