GettyImages-538838873_WithShade.jpg
blue.jpg
iStock_9469622_LARGE_smaller.jpg
iStock_68981399_XXLARGE_smaller.jpg
GettyImages-538838873_WithShade.jpg

Let’s find your audience


SCROLL DOWN

Let’s find your audience


blue.jpg

Who We Are


Who We Are


DSC_0101_smaller.jpg

ANDREW MACDOWELL
Founder and Principal

Andrew is the principal of Brooklyn Strategic. He has over two decades of experience in digital communications.

Before he launched Brooklyn Strategic, Andrew was the Managing Director of the New York office of Connections Media. This followed four years at Edelman, where he served as a Vice President in the Digital Public Affairs Group of its Washington, DC office. There he led a team devoted to engaging online allies, managing digital advocacy tools, and developing and maintaining social media platforms for leading public affairs and advocacy clients.

Andrew lives in Brooklyn with his wife Andrea Salvatore—an entrepreneur and advocate for the arts—and their children Henry and Maggie. He enjoys reading, biking, and running. He is an Adjunct Professor of digital marketing and communications at NYU, and he holds a BA from Dartmouth College in Philosophy and English.

LinkedIn Profile

PF2_smaller.jpg

PATRICK FLEURY
Client Services Associate

Patrick provides daily tactical support to Brooklyn Strategic’s clients. Before joining Brooklyn Strategic, Patrick managed parish-wide communications and on- and off-line fundraising at the Church of Saint Paul the Apostle in Manhattan. He credits his time as a Specialist at the Apple Store on the Upper West Side as the source of his deep appreciation of the value of great customer service.

He is a working actor and improviser, appearing on stage and screen all around the city, including a monthly comedy show he hosts at the People's Improv Theater. Patrick is also an amateur photographer who can often be found taking promotional photos of other New York performers and their projects.

Patrick is often found rock climbing at Brooklyn Boulders or running in Prospect Park when he’s not playing his banjo. He moved to Crown Heights, Brooklyn in 2015 and it’s now his favorite place in the city. Patrick received his BA from Fordham University in 2012 in Theater.

LinkedIn Profile


OUR VENDOR NETWORK

Brooklyn Strategic is a coalition of specialized communications agencies and media production groups based in New York City and Washington, DC. We execute all of our programs through this powerful array of deep and ongoing vendor relationships. Together, we work on digital campaigns and software products for institutions in the social purpose, educational, philanthropic, and financial sectors.  

iStock_9469622_LARGE_smaller.jpg

What We Do


What We Do


YOUR NEW MARKETING PLAN

Our most successful ongoing engagements begin with the Brooklyn Strategic Creative Planning Session. This in-person, daylong working session serves as a dynamic communications retreat for your leadership team. Andrew has facilitated over sixty such sessions for clients representing every sector of the economy.

The end product is a comprehensive, 100% actionable marketing plan, produced for you by Brooklyn Strategic. 

Schedule Your Session

DIGITAL CONVERSATION ANALYSIS

You'll need to understand your audience before you can confidently invest in a marketing program. A Brooklyn Strategic Online Conversation Audit will tell you:

  • How your audience perceives you, your content, your key issues, or your product
  • What influences your audience, and where you can best engage them
  • The scope of your competitors' share of the conversation

The open web is essentially the biggest, ongoing focus group ever convened. Brooklyn Strategic will isolate what is relevant to you, and produce an analysis that replaces your intuition with scientific understanding. 

WEB DESIGN & DEVELOPMENT

Brooklyn Strategic's web development teams have collectively produced websites for Fortune 100 companies, trade associations, tech startups, social justice organizations, arts nonprofits, foundations, energy producers, pharmaceutical companies, consultancies, business service providers, cosmetics companies, and political campaigns. We have designed our production process to be efficient, to be free of nonsense, and to deliver more value per dollar than you might have been led to expect.

PAID PROMOTION & ADVERTISING

Spread the good word about your services, ideas, and products beyond your current network with a digital paid promotion program designed to target precisely the right audience at exactly the right time. Our capabilities include:

  • Social media platform promotion
  • Google AdWords
  • Content discovery (Taboola and Outbrain)
  • Native advertising
  • Digital display networks

CONTENT DEVELOPMENT

We produce dynamic digital content experiences that invite people to learn, explore, and take action. Using infographics, meticulously curated social media profiles, video, long-form journalism, and so much more, we can gather information from annual reports and spreadsheets and exhibit it in a way that truly engages your audience.

SEARCH ENGINE OPTIMIZATION

The best content in the world won’t make a difference if nobody finds it. That’s why our teams leverage expertise around web platforms, hosting environments, and the latest search engine algorithms to craft programs that can help boost your overall search presence and drive traffic that delivers. We provide the technical and content guidance to help you boost your rankings and get your website in front of the right audience, at the right time. 

EVENTS

Putting together the perfect event to get your message out there is never an easy task, so let us pick up the slack. From hour-long seminars to multi-day corporate events, Brooklyn Strategic’s coalition has the production expertise to help you craft, produce, and manage engaging live experiences and incredible productions.

iStock_68981399_XXLARGE_smaller.jpg

Let's Talk


Let's Talk


It’s time to do some important work together.

Name *
Name